Although BBNaija debuted in 2006 (as Big Brother Nigeria), the second season which featured in 2017 ushered in a new wave of excitement and curiosity from lovers of the show. While eyes were (fixed) on the competing housemates, gazes were also extended to PayPorte, a Nigerian eCommerce platform, which has been the primary sponsor for two consecutive seasons now.
Chances are, if a list was passed among viewers to pen down possible sponsors for the show, PayPorte would be least considered to be major sponsors. There’s a plausible explanation for that. Nigeria’s eCommerce space has being rattled with lots of challenges. Many eCommerce players have been forced to exit the market and those who have managed to survive till date cannot boast of doing so well.
Source;Techpoint
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