Reasons why Bet9ja replaced Payporte as Big Brother Naija 2019 Official sponsor

Nigerian sports-betting company, Bet9ja, has been announced as Official sponsor of the upcoming fourth season of the ‘Big Brother Naija’ reality tv show, taking over from Payporte, who was the major sponsor of Big Brother Season 2 and 3.

You might be asking your self , what happened to Payporte? Your answer is just below.

With every season of the reality tv show there comes a major or  an official sponsor, and for the past two seasons of Big Brother Naija, Nigeria’s  “Payporte” was the lead sponsor.

During the show’s run, Payporte supplied housemates with many of their glamorous outfits. This served as models to promote the brand, the housemates, in turn, made viewers aware that ordering the same outfits was just a click away.

Shortly after the Big Brother Naija show, bankruptcy was alleged to have crippled its way into Payporte’s business, as some staff members of Payporte called out their Chief Executive Officer (CEO), Eyo Bassey, over non-payment of salaries and owing large debts.

Iquo Okpo, a member of Payporte’s staff, last year, took to social media to call out the company for not paying salaries. Okpo, whose Instagram handle is “@pizjay” made the revelation on Instagram in an open letter to the organisation.

According to Okpo, “employees of the organisation have been afraid to speak out for fear of being blacklisted by their employer”. She claimed that Payporte has been owing staff for more than three months and has not remitted pension and tax for more than two years.

She also revealed that people who left the company ‘voluntarily and involuntarily’ are yet to be paid their outstanding wages.

In a series of tweets, it was alleged by the ex-staff members that the e-Commerce company’s debt profile was close to a billion naira. According to the thread, Payporte was owing five Nigerian banks over N400,000,000. Rent owed for the company’s head office in Lagos is alleged to be in the region of N52,000,000 while rent for an offline store in Lekki was N40,000,000. The company also owes some advertising agencies N50,000,000.

So your guess is as good as mine and the answer as to why another sponsor or what happenede to payporte has been answered, now lets take a closer look on the new official sponsor of Big Brother Naija season 4 and that is Bet9ja.

About Bet9ja

Bet9ja is abetting company which covers all the major sporting events across Europe and the world, and is registered trading name of KC Gaming Networks Limited. KC Gaming Networks Limited holds the Lagos State Lotteries Board license, the Sportsbook and Gaming license issued by the State of Osun, and is licensed to operate in all states where sports betting is permitted in Nigeria.

More on when Big Brother Naija season 4 will begin, will be published here but as of now lets wait for the election which where postponed to this Saturday the 23rd of February.


Happy Voting comrades.